With TikTok becoming more popular, Instagram launched Reels in August 2020 in hopes of attracting certain creators to the site. Instagram Reels is quite like TikTok. Both applications allow users to create videos in short form that can be with music. Although both apps offer the same features, they’re different in their features. From editing tools to audience demographics, advertising options online shopping options and analytics, there are some key distinctions among IG Reels and TikTok. In this article, we’ll examine the functions of both apps, and what they have in common with one another.
Let’s get started.
1. Video Length
TikTok users can create videos up to 60 minutes long. On Instagram Reels users can make videos that are 30 seconds long. The additional 30-seconds recorded time on TikTok is attractive to creators. Users of Reels will need to come up with inventive ways to share their message within the specified timeframe.
Certain brands have discovered innovative ways to benefit from Reels 30 seconds of time.
Brand #1: Louis Vuitton
Louis Vuitton posts beautiful, high-quality videos that highlight their new and exclusive collections. Their Reels are extremely popular, with every video generating 5M views.
Brand #2: Sephora France
Sephora France uses Reels to show product demos as well as makeup tutorials. User-generated content. They also encourage engagement from users through captions.
The caption of this blog post reads “Tag a person who dreams of shopping like this!”.
Utilizing captions will boost the engagement of your users on your posts. This strategy can be used for your TikTok videos as well.
2. Tools for editing and tools for editing and
Although each of Reels and TikTok is equipped with the same editing features, TikTok offers a variety of options.
On TikTok, users can gain access to tons of options of filter templates and effects to edit their videos. On Instagram users are able to select features from Instagram Effects Gallery before they are able to record videos. The effects available are less extensive as compared to TikTok. If you want to grow your Instagram followers, then you should buy Instagram followers Nigeria as it is a great shortcut to success.
The two platforms TikTok along with Instagram Reels allow their users to record voiceovers in their posts. TikTok goes one step further by allowing users to add unique voice effects to the video.
TikTok is also equipped with distinctive features that enable creators to communicate with other users of the application. These comprise Duet, Reaction, and Stitch.
3. How does the algorithm work?
We are certain that TikTok provides videos on the ” For You” page in accordance with the user’s interest. The platform ranks videos according to the combination of elements – beginning with the topics you select when you first sign-up to the app and then adjusting it once you’ve started interacting with the videos available on the platform.
The factors that impact the algorithm are:
- However it’s not clear how Instagram Reels algorithm works. We’re not certain if videos are shown to users according to their preferences, their location, type as well as the content they are interacting with, or on the accounts they follow. TikTok has released an official statement about how they suggest videos to users. Instagram isn’t.
It will increase the likelihood of your posts appearing at the top of Explore. You will increase the chances of your content appearing on Explore webpage by increasing the amount of engagement you receive. This can be achieved by growing your Instagram followers and posting frequently. This is also true for TikTok. Find out how to increase the number of fans in TikTok.
4. Music options are available on TikTok and Instagram
Presently, on Instagram Reels, companies may not be able to access Instagram’s music library due to commercial music rights limitations. That means that when a business account wishes to share the Reel that contains music they’ll need to use the original audio.
When a company account wishes to include a specific song in their Reels then they’ll need to edit the video on Instagram and upload it to the camera roll.
This restriction is only applicable to accounts for business Instagram accounts. Accounts for personal accounts are able to use the music library without restriction. On TikTok accounts, both personal and corporate accounts can access the songs available in the Sound library.
TikTok along with Instagram username can make videos by using TikTok’s Original Sound created by other TikTok users. This function is mostly used by TikTokers.